Ryan Herbert
SENIOR UX/UI DESIGNER
The player was employed by the Sheriff of Nottingham to track down Robin Hood and his Merry Men, who were hiding throughout the internet. We created a MySpace page for Allan A Dale, Much was hiding on Flickr and Maid Marian was on YouTube etc.

PrimeTV Robin Hood

MICROSITE | 2007

In the highly competitive Monday night time slot, our challenge was to get TV viewers to tune-in to Prime's Robin Hood show, despite their preconceived views of the tale. Working with agency DraftFCB, I created an online competition called The Sherwood Bounty Hunt.

The player was employed by the Sheriff of Nottingham to track down Robin Hood and his Merry Men, who were hiding throughout the internet. We created a MySpace page for Allan A Dale, Much was hiding on Flickr and Maid Marian was on YouTube etc.


The player was employed by the Sheriff of Nottingham to track down Robin Hood and his Merry Men, who were hiding throughout the internet. We created a MySpace page for Allan A Dale, Much was hiding on Flickr and Maid Marian was on YouTube etc.

Over 5,000 people entered during the 2-week competition period.


Over 5,000 people entered during the 2-week competition period.