Digital craft is my passion – working at the ‘coal-face’ with Developers, BAs, Testers and other Designers.
I believe that empathy is the foundation of great design.
I’m interested in the study of heuristics and user psychology.
48 years old – born in Gisborne, New Zealand.
I established several start-up companies, including a data-visualisation software platform and a ‘loyalty-based’ mobile app for the retail sector.
I believe that building close relationships with development team members ultimately helps deliver a better end-user experience.
I equally enjoy both UX and UI design.
Diplomacy is a strength of mine – being open to other opinions and able to compromise to achieve a mutual goal.
I’ve visited over 30 countries which has given me an appreciation of other cultures, religions and social identities.
Recently welcomed a new arrival to the family 👶
A small business owner for 12 years (2003 - 2015). Riding the highs and lows during this time, I learnt the importance of work/life balance and developing an agile mindset.
I don’t have an ego – open to feedback and suggestions from all team members, regardless of role and seniority.
